Client Challenge: A health-focused beverage company engaged Marmile to develop an electrolyte drink mix that would effectively support hydration and performance while significantly reducing sugar and sodium content—traditionally considered essential for active transport of electrolytes.
Marmile’s Approach: We approached this scientific and market challenge through:
- Bioavailability Research: Collaborated with nutritional biochemists to identify alternative transport mechanisms and naturally occurring compounds that could facilitate electrolyte absorption without excess sodium.
- Formula Development: Created a proprietary blend incorporating specific amino acid transporters and trace minerals that enhance cellular uptake efficiency, allowing for reduced sodium content without compromising hydration efficacy.
- Sweetness Strategy: Developed a complex flavor profile using natural sweeteners and flavor enhancers that created perceived sweetness while reducing actual sugar content by 65%.
- Clinical Testing: Conducted comparative hydration efficacy studies against leading market competitors, measuring blood plasma volume and cellular hydration markers.
Results: The final product achieved 94% of the hydration efficacy of traditional high-sodium/high-sugar formulations while containing 62% less sugar and 40% less sodium. Consumer blind tests showed preference for the taste profile over leading competitors.
